Mission & Values

Our Mission

Our mission is to help millions of people worldwide achieve mental fitness and wellbeing.

We dream that, one day, all young people will leave secondary education with the knowledge, skills, and mindset to handle life’s challenges and be ready to thrive in life. We also dream that all adults are able to become their best-self and live a fulfilling life..

We hope that our mission will ultimately lead to a wide range of outcomes, including increased opportunities for all people, better business, stronger economies, and more sustainable communities.

Our mission objectives:

  • To help millions of people worldwide achieve mental fitness and wellbeing.
  • To support mental health research. This means funding external research and sharing our own research for the benefit of the global community.
  • To support mental health education. This means funding and delivering mental health education initiatives.
  • To foster positive attitudes around mental health. This means funding and delivering initiatives that foster a healthier narrative around mental health and attitudes towards it.

Our Values

Integrity

We are accountable, responsible and truthful. We aspire to be consistent in all our actions and to own our mistakes. We do what we say we will and always aim to deliver our best version of ourselves.

Inclusion

We embrace diversity and strive to achieve equality by seeking a wide range of perspectives to create inclusive approaches and solutions.

Balanced life

We live by our values and we want others to have the same opportunity. We pursue our values by being unwavering in our belief that everyone has the right to live a happy, healthy and balanced life and in doing so, we will assist others in their own pursuit of a life best lived.

Creativity

We are innovative and disciplined; determined to make connections that are bold and imaginative and generate solutions that will benefit communities. We believe we can change the world and we want to collaborate with others to do so.

The rules we live by…

These are the guiding principles that form our culture and brand.

  • Value everyone equally, embrace diversity.
  • Help people be true to themselves.
  • Help people live a balanced life.
  • Help people maximise their human potential.
  • Encourage creativity and innovation.
  • Embrace failure.
  • Learn and evolve.
  • Be friendly and respectful, always.
  • Be empathetic, understanding and considerate.
  • Have fun and spread joy.
  • Listen and learn from those who are wiser than you.
  • Take ownership, don’t blame others.
  • Be responsible for everything.
  • Deliver an amazing customer experience.
  • Don’t accept the status quo.

Join The Movement.

Akimbo is a social enterprise with a mission to improve mental wellbeing globally. Social impact is core to our legal mission and to our business model.

Get the app today and join the Akimbo community.